Tag Archives: Social Networks

Social Media Distilled – Ashley Westgate of The Lakes Distillery

Wow, It’s been a while since the last interview in the Social Media Distilled series but here comes another interview with Ashley Westgate, the Online Marketing Manager of the The Lakes Distillery which will start distilling whisky next month (oh what an exciting moment it will be!).


So far the Lakes distillery released a blended whisky called The ONE and last week released their first Gin release (I’ll review those in the coming few weeks).

As a newcomers who needs to build a brand from scratch and considering the fact they are an English distillery and not Scottish, I was wondering how they are going to tackle this issue and if their attitude and focus on Social Media will be a major part of it. Enjoy!

Please tell us a bit about yourself.

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Social Media Distilled – Kristine and Jenny of Morrison Bowmore Distillers

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It’s Monday but don’t despair – I have another installment in the ‘Social Media Distilled’ series. Grab a coffee, relax and meet Kristine & Jenny, the dynamic duo handling Digital Marketing for Morrison Bowmore Distillers group. Seen Bowmore, Auchentoshan and Glen Garioch activities on Facebook and Twitter? Kristine & Jenny are the professionals behind it. Enjoy!

Please tell us a bit about yourself.

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Social Media Distilled – Lukasz Dynowiak

I know it’s been a while since my last ‘Social Media Distilled’ interview, but we were all busy – after all, Spring is the Festivals season (Did you follow my Feis Ile 2014 project?), and many new products were launched by distilleries keeping their staff and PR persons very busy. But things has cooled down a bit and I managed to recruit another whisky social media figure for an interview.

Today I’m happy to interview Lukasz Dynowiak. You may know him from the Edinburgh Whisky Blog or the Tweeter Tasting he leads, but today he’s represented here under his professional hat as the director of Alembic Communications which handle social media for Inver House brands.

OLYMPUS DIGITAL CAMERAPlease tell us a bit about yourself.

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Social Media Distilled – Karen Stewart

It’s Monday again so a fresh week has started and you probably dread the workweek. But don’t forget we’re deep in spring season, everything is blossoming so breath deep (unless you’re allergic!), enjoy the scenery around you and go ahead and read a fresh and new Social Media Distilled interview.

Today I’m happy to introduce Karen Stewart – PR & Marketing Manager of Wemyss Malts and Kingsbarns Distillery and the keyboard behind @WemyssMalts. Wemyss Malts are a small yet growing Independent bottlers producing well known blends and also single casks bottlings. Later this week there will be a Tweet Tasting (on twitter) where four Wemyss malts will be tasted (including the new Lord Elcho), so follow the #WemyssTT3 hashtag on 15th May!

Please tell us a bit about yourself.

Karen Stewart - Wemyss MaltsI grew up in the Stirling area of Scotland, went to St Andrews University and started my career in the beer industry with Bass Brewers (now Coors). I moved into the whisky business about 10 years ago.  I now work in Edinburgh for the family owned independent bottlers, Wemyss Malts.


What is your exact position in Wemyss Matls? Could you tell us a little about your journey in the whisky industry? How much of your day to day activity is dedicated to social media? Continue reading

Social Media Distilled – Douglas Laing

After two weeks hiatus it’s time to resume the Social Media Distilled interviews and today allow me to present Douglas Laings’ own Mystic.

Yeah, I can see your eyebrows going all the way up to the ceiling, especially readers who know Douglas Laing personnel. Mystic? Who’s she? After all, Douglas Laing isn’t a big operation.

I do have a very educated guess who’s behind Douglas Laing social networks presence but anonymity was selected from their side for their own reasons (your guess is good as mine) and as such we need to respect it. So if I can’t use real name, I thought ‘Mystic’ is a proper nickname, don’t you think so? Even she liked it!

Please tell us a bit about yourself.

The other Mystic... :-)

The other Mystic… 🙂

Well that’s a bit of the mystique… who handles Douglas Laing’s “Social Media”?! I will divulge a little but not a lot – I am a dyed in the wool whisky enthusiast! I love what I do and I enjoy Social Media platforms!

What is your exact position in Douglas Laing? Could you tell us a little about your journey in the whisky industry? How much of your day to day activity is dedicated to social media? Continue reading

Social Media Distilled – Jaclyn McKie

Amazing thing happened this morning which is hard to believe: It’s Monday again!

It means that today we continue with “Social Media Distilled” interviews and this time in our series: how does a relatively new distillery handles social media.

Allow me to introduce the lady behind Arran Distillery marketing and internet presence – Jaclyn McKie.

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Social Media Distilled – Carl Reavey

A new week has started and most of you probably suffers from the Monday syndrome, so it’s time to reach that oh-so-needed-coffee (or tea) and recover from the shock with another interview in the “Social Media Distilled” series.

And this week – Carl Reavey of Bruichladdich distillery (which I had the honor to meet last October) and handle the Bruichladdich presence on Twitter & Facebook. Enjoy!

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Social Media Distilled – Jennifer Nicol

Welcome to my first interview on The Whisky Gospel!

If you follow my blog, you probably know how much I love the online whisky community. It’s a great source of support for my kind-of-weird hobby and information on whiskies. The community is often called #whiskyfabric and the truth is that without them and the other persons sharing this same passion with me on the internet and the social networks, I wouldn’t be able to maintain the freshness and the enthusiasm of my hobby and be here on this blog.

But it’s not only amateurs and geeks/fanatics/enthusiasts that exists online – most of the distilleries and the independent bottlers have online presence interacting with their fans, customers and the whisky community. We tend to contact them asking questions, participating in their competitions, requesting information (and samples 😉 ) and we’re happy when they interact with us.

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I was very curious to see how is life from the other side – who are they, what’s their perspective on social networks marketing and online community interactions. So curiosity killed the cat and it pushed me to open this new section on the blog – interviews, while starting a series of interviews with the people behind the distilleries and independent bottlers online presence. I hope you will enjoy it!

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